Who We Help & What We Deliver
Your product is strong. Your team is talented. But somewhere between discovery and delivery, deals stall, POCs drag, and implementation breaks. We help you fix the system—not the symptoms.
Book a ConsultWho this is for
We work with founders, CROs, and VP-level revenue leaders at Series A–D companies selling complex, technical products into the enterprise. If the challenges below sound familiar, we can help.
You’ve built a product customers love, but the go-to-market engine isn’t keeping pace. Enterprise deals are happening, but they’re unpredictable—and you’re not sure if the problem is people, process, or both.
Pipeline looks healthy, but conversion is inconsistent. Your SEs are stretched thin, POCs run long, and the handoff to post-sales keeps creating friction that erodes expansion revenue.
You inherit every misalignment from pre-sales. Implementation timelines slip, customers onboard frustrated, and your team spends more time cleaning up than delivering value.
Every company we work with hits the same wall. The product works. The team is talented. But the system that connects technical sales to delivery was never deliberately designed—and it shows.
Shallow Discovery
Demos answer “can it do X?” instead of “here’s how it solves your problem.”
Endless POCs
No success criteria, no timebox. Evaluations drift for months with no outcome.
Broken Handoffs
Sales promises don’t match delivery scope. Implementation starts behind.
Designed System
Each stage feeds the next. Revenue scales without scaling headcount 1:1.
Measurable Impact
Ranges represent typical results across client engagements.
Structured discovery and demo playbooks replace ad-hoc heroics.
Time-boxed evaluations with clear success criteria.
Clean handoff architecture bridges pre-sales to delivery.
Deliberate solutions design strategies outperform feature-dumping.
Scalable systems replace 1:1 heroics.
What’s sold matches what’s delivered.
Results by RDA Stage
Every engagement is measured by impact. Here’s what our clients walk away with—mapped to the Revenue Delivery Architecture stages that drive them.
Structured discovery frameworks and demo playbooks replace the ad-hoc heroics that slow deals down. Every technical touchpoint is designed to advance the evaluation—not stall it.
Time-boxed evaluation frameworks with clear success criteria and solutions-design definitions ensure POCs prove value fast—instead of lingering for months with no outcome.
Pre-sale to post-sale handoff architecture ensures what’s sold is what gets delivered. Scoping, expectations, and technical requirements transfer cleanly—so implementation doesn’t become the bottleneck.
Cross-functional operating models bridge presales, implementation, and customer success. The gap between “what we promised” and “what we shipped” closes for good.
Scalable technical GTM systems replace the individual heroics that cap your growth. Repeatable playbooks, clear ownership, and process architecture let you grow revenue without linear headcount growth.
Real-World Results
Anonymized examples of Revenue Delivery Architecture in action. Problem → Intervention → Results.
Series B SaaS · API Integration Platform · 80 employees · $8M ARR · Mid-market & Enterprise
Problem
Founding team was running all demos. No dedicated SE team. Demos were product tours that didn’t connect to buyer problems. POC requests came in unpredictably with no structure. Win rate on enterprise deals was under 15%.
Intervention
Built a technical sales system from scratch: structured discovery framework, demo narrative architecture mapped to 3 buyer personas, POC evaluation framework with success criteria templates, and hired/onboarded the first 2 SEs with a defined engagement model.
Results
Timeline: 8 weeks (initial build) + 3 months ongoing advisory · Deliverables: Discovery question framework, 3 persona-specific demo narratives, POC scoping template, SE engagement model, onboarding playbook
Series C SaaS · Data Analytics Platform · 200 employees · $25M ARR · Enterprise-focused
Problem
POCs were running 90+ days with no clear conclusion. 70% of POCs ended with “no decision.” The SE team was stretched across too many concurrent evaluations with no prioritization framework. Solutions design was never formally defined.
Intervention
Designed a POC governance framework: mandatory success criteria definition before POC launch, 30-day max timebox with structured check-ins, solutions design criteria aligned with economic buyer priorities, and a deal tiering system to allocate SE capacity to highest-value opportunities.
Results
Timeline: 6 weeks (build) + 4 months optimization · Deliverables: POC governance framework, success criteria template, deal tiering matrix, SE capacity model, solutions design playbook
Series B SaaS · Workflow Automation Platform · 120 employees · $15M ARR · Mid-market & Enterprise
Problem
Implementation team inherited deals with minimal context. Scoping happened post-sale, adding 3–4 weeks to every implementation. 40% of implementations required scope changes within the first month. NPS for onboarding was 22. Churn was disproportionately driven by implementation failures.
Intervention
Designed an end-to-end handoff architecture: pre-sales solution documentation framework, structured handoff protocol with mandatory fields, joint scoping sessions between SE and implementation before deal close, and cross-functional alignment model bridging Sales, SE, Implementation, and CS.
Results
Timeline: 6 weeks (build) + 2 months optimization · Deliverables: Handoff document template, joint scoping session framework, implementation readiness checklist, cross-functional RACI, post-implementation success criteria
Let’s talk about where your technical sales process is breaking—and how to fix it.